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This web page crossfit-u.com states the following, "Book your COMPLIMENTARY Session Today." We saw that the webpage said " West Melbourne and Yarravilles Premium CrossFit Gym." It also said " CrossFit U is a community of expert coaches and like minded individuals who are driven to improve their health and fitness. Together we want to get stronger, fitter, and healthier so that were ready for whatever life throws at us. You dont need to be Fit to start CrossFit. Our members get great results regardless of age, background, or fitness level." The header had CrossFit U as the highest ranking optimized keyword. It is followed by CrossFit, West Melbourne, and CrossFit Workout which isn't as ranked as highly as CrossFit U. The next words crossfit-u.com used was CrossFit Melbourne. CrossFit Training was included but could not be viewed by search crawlers.